Corporate identity

A corporate image, your graphic identity

Graphic identity is at the heart of communication strategies. This “graphic identity card” conveys the company’s image using various visible media. It is not only a way to attract the attention of customers, but also a method of establishing notoriety and credibility with commercial or institutional partners.

A corporate image is the set of graphic signs conveying the image of your company, its services and possibly its values.

The qualities of graphic identity

To have an impact, the visual identity must bring together a certain number of qualities. We could summarize them in 4 points:

Simplicity and clarity
The visual identity must be identifiable (and memorable) in a second.

Representativeness
Your identity must relate explicitly to your field of activity.

Consistency
The visual identity will be the same on all distribution media used.

Difference
It is unique and should help distinguish your business from other market players.